In his “Mann ki Baat” Prime Minister Narendra Modi focused on a boy named Bilal Dar who drew the attention of many for his self-less service to keep the famous Dal Lake in Srinagar free from plastic waste. He is now made the brand ambassador of Srinagar Municipal Corporation.

“We can see in “Swachhata Hi Sewa” movement as to how the electronic media and the print media in our country can render a big service to the country. Just a few days ago some one drew my attention towards Bilal Dar, a young man of 18 years from Srinagar. And you will be glad to know that Srinagar Municipal Corporation has made him their brand ambassador and when there is a talk of brand ambassador, there is a general feeling that he/she must be a Cine artist or a sports-personality. But not in this case.

“Bilal Dar got connected to the ‘Swachhata Abhiyan’ or Cleanliness Campaign since the age of 12-13 years and has been working for the last 5 to 6 years. He clears plastic, polythene, used bottles, dry or wet waste – every piece of dirt from Aisa’s biggest lake near Srinagar. He also earns from this activity. His father had died of cancer at a very young age but he connected his livelihood with cleanliness. I congratulate Srinagar Municipal Corporation for taking this initiative towards sanitation and for their imagination to appoint an ambassador for this cause of cleanliness because Srinagar is a tourist destination and every Indian wants to go there; and if such attention is given to Cleanliness it is a very big achievement in itself.

“And I am glad that they have not only appointed Bilal as their ambassador but also given him a vehicle, and also a uniform and he goes to other areas and educates people about cleanliness and inspires them and keeps tracking them till results are achieved. Bilal is very young age wise but is a source of inspiration for all of us who are interested in cleanliness. I congratulate Bilal Dar,” sid Modi.