ECI mandates all political Parties to get pre-certification of all political advertisements on electronic media

The Election Commission of India (ECI) has declared the program of the General Election to Legislative Assemblies in Assam, Kerala, Puducherry, Tamil Nadu and West Bengal and bye-elections in 6 states recently where in the rules have been spelt out for the political parties and independent contestants.

ECI has made a requirement of all registered political party and any group of organization/ association or any contesting candidate/individual seeking to be pre-certified by the Media Certification and Monitoring Committee (MCMC) on all political advertisements in the electronic media (e.g. TV, Radio, AV displays at public places, e-papers, bulk SMS/ voice messages) and social media.

Any individual or competing candidates may seek advertisement certification at District MCMC. A certification of such advertisements can be sought by all registered political parties with their respective head offices located in a State/UT by the State Level MCMC. The applications have to be submitted in accordance with the given timelines. The State level too constitutes an Appellate Committee headed by the CEO to listen to the appeals against the decision of District/State MCMC.

Without the prior certification of the MCMC, political parties/ candidates must not release any political adverts on internet based media/ websites such as social media websites.

MCMCs will also maintain a high alert on possible incidents of paid news in the media and act accordingly.

Moreover, the candidates must provide the information regarding their original social media profiles in their affidavit during nomination.

Section 77(1) of Representation of the People Act, 1951 and the guidelines of the Hon’ble Supreme Court of India states that political parties are also required to present a statement of expenditure incurred on campaigning using internet including social media websites to the ECI within 75 days after completion of assembly elections.

This spending among other things shall involve payment to internet companies and websites to carry adverts and campaign related spending on content development and operational spending incurred to maintain their social media accounts.

To this effect, the representatives of the Social Media Platforms (SMPs), the CEOs, State Police Nodal Officers and state IT Nodal Officers of all poll-bound States/UT were held to sensitise them of the above provisions and to validate and ensure a timely action against reported cases of misinformation, disinformation and fake-news during elections on March 19, 2026.

 

Also Read:

PM Modi Lauds Retiring Rajya Sabha Members, Calls Their Experience ‘Nation’s Asset’

Over 25 Lakh Officials Deployed For Assembly Polls in 5 States

Karnataka Elections 2018: EC extends polling time till 6 PM on May 12

The Election Commission has extended the hours of poll in the Karnataka elections citing the sub-section (2) of section 15 of the Representation of the People Act, 1951.

The polling time earlier mentioned under Section 56 of the said Act notified hours of poll to begin from 7.00 am and to complete by 5.00 pm as the hours of poll during which the poll shall be taken in all the assembly constituencies of the state.

Keeping in view the changed prospects for BJP and Congress owing to the emergence of a third player JD(S), the political parties with cadre strength will benefit from the extension of one hour in the evening.

Under the new notification, elections to Karnataka Legislative assembly will be held on May 12 from 7.00 A.M. in the morning to 6.00 P.M. in the evening.

"The Commission considers that in view of the extreme heat in the State of Karnataka at present and also due to the introduction of VVPAT, it is necessary to extend the hours of poll to facilitate all the voters to cast their votes even in the late hours," said a statement issued by EC.

Going beyond administrative reasons, the extension of one hour of polling time usually benefits the major parties which have huge number of cadre members who engage in electioneering and facilitating the polling for their party till 5 PM. After the poll, most of them have either no time or forget to vote.

Since the poll is on Saturday, usually a weekend holiday, it should not make much difference for the ordinary voter. It remains to be seen whether this step helps BJP or Congress.