Tag Archives: Google Search

Russian Roulette: Google search on “How to break arm at home” peaks, here’s why

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Shortly after Russian President Vladimir Putin announced that he will deploy citizens to fight Ukraine on Wednesday, long queues were witnessed at border with citizens flocking the borders to flee the country, which is finding huge manpower shortage to continue the Ukrainian war.

In an address, President Putin and military officials said 300,000 reservists would immediately be conscripted to fight in the unprovoked invasion after the warring country had lost significant ground in Ukraine amid recent counterattacks, said the report.

Putin on Wednesday ordered Russia’s first mobilisation since World War Two and warned the West he was not bluffing when he said he’d be ready to use nuclear weapons to defend Russia. He gave the citizens just four hours to pack their bags and say goodbyes to their families, said a report in Metro.

How to break an arm at home?

Soon after Putin’s announcement, the Google Search is inundated with the search string “how to break an arm at home”. It became the top search in Russia as Google Trends data showed a dramatic rise in the search term from 0 to 38 on a scale of 100, within 24 hours after the announcement.

On the other hand, the plane tickets out of Russia peaked $5,000 for one-way to neighbouring countries. Tens of thousands of Russians sought to flee the country, with five-hour long queues at the borders to Finland, Georgia, and Mongolia. Those who were lucky got the flight, but many others were blocked from departing despite a valid tickets or visa.

Social media groups started a variety of ideas and advice on how to get out of Russia while one news site in Russian gave a list of “where to run away right now from Russia.” But breaking the arm remains the best option for many who could not afford the above.

They are now searching for “how to break an arm at home” so they can be exempted from participating in the war, if aged between 18 and 65.

However, some Russian nationalists are adamant and have renewed calls for some kind of mobilisation to send more troops into the war campaign.

Google Search cracks whip on ‘low-quality’, non-original content

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Search giant Google has woken up to crack whip on repeated or copied content which is of low-quality in its search results with the roll out of a new algorithm. The search ranking update called the “Helpful Content Update” will start rolling out globally to English language users on August 22.

“We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. So starting next week for English users globally, we’re rolling out a series of improvements to Search to make it easier for people to find helpful content made specifically by and for people,” said Danny Sullivan, Public Liaison for Search in Google.

This update will make sure that “unoriginal, low-quality content ” doesn’t rank highly in Search, particularly for online-educational materials, entertainment, shopping, and tech-related searches, he said in a blog post late on Thursday.

Over the past one year, Google has been making efforts to review content and framed the new rules to filter or vet the content online before showing them in search results. “For example, if you search for information about a new movie, you’ll see more results with unique, authentic information, so you’re more likely to read something you haven’t seen before,” Sullivan explained in his blog post.

Last year, Google kicked off a series of updates to show more helpful, in-depth reviews based on first-hand expertise in search results. “We’ve continued to refine these systems, and in the coming weeks, we’ll roll out another update to make it even easier to find high-quality, original reviews,” said the company.