Public health champions honoured for work ‘beyond the call of normal duty’

But this is not universal. Many people worldwide struggle – unable to walk into clinics or explain their symptoms: “[These patients] do not line up on waiting lists. They wait, unknowingly, for inside understanding and the courage to seek care,” said Dr. Merete Nordentoft of Denmark, describing the patients with whom she has worked most closely.

Dr. Nordentoft was one of six public health champions to receive an award on Friday for “outstanding, innovative work in health development”, at the 78th World Health Assembly.

Each was honoured for their contributions to treating underserved communities and advancing the goal of healthcare for all.

“We celebrate the lifelong commitment and the relentless work accomplished by our very own health professionals across member states from every region of the world with one common goal – health for all,” President Teodoro Herbosa who presided over the awards ceremony.

Reaching vulnerable communities

Dr. Nordentoft received the Sasakawa Health Prize for her work on suicide prevention and with young patients undergoing their first psychotic episode. She was the first to receive this prize for mental health work, and emphasized the importance of early interventions which prioritize community-based care.

“With the right support, early enough, recovery is not only possible – it is likely,” Dr. Nordentoft said of her patients.

Many of the other award recipients have also spent their careers focused on healthcare policies and treatments which foreground integrated, community-based care. 

The principles for which Nelson Mandela fought urge us to pursue a policy of cooperation and partnership in sharing knowledge, science and resources – Dr. Majed Zemni

Professor Huali Wang of China and the Geriatric Healthcare Directorate of Kuwait were both awarded the Sheikh Al-Sabah Prize which honours research and policy done to support and advance healthy ageing.

Professor Wang was recognised in part for her work to integrate professional and family support networks for older adults with dementia. She dedicated her award to these families and everyone living with the complex illness.

The Kuwaiti Directorate was also honoured for the way in which they promoted high-quality, integrated care for older adults which “[preserves] the dignity, the rights and [recognises] the invaluable experiences of older persons.”

Dr. Jožica Maučec Zakotnik from Slovenia, who received the United Arab Emirates Foundation Prize, has also worked tirelessly to increase healthcare access and co-developed a new type of free-of-charge health care promotion centre scheme.

“Growing up in a less developed region in Slovenia, I set myself a task that the most disadvantaged communities would be given greater attention,” she said.

‘Force quit button’

Some of the awardees acknowledged that they were receiving these highly coveted awards during a time when global health is facing unprecedented challenges, specifically financial.

The proposed budget before the 78th World Health Assembly has been reduced by over $1.1 billion due to currently projected funding cuts.

“The global health world has just been hit with a ‘force quit’ button and we have been pushed to stop some of the things we really want to do,” said Dr. Helen Rees of South Africa, recipient of the Dr. LEE Jong-wook Memorial Prize for her work in HIV prevention and community-based health services. 

Dr. Majed Zemni of Tunisia received the Nelson Mandela Award for his patient-centred work in forensic medicine and in promoting the integration of medical ethics into policy. In his remarks, he noted the global civil rights icon’s legacy in also fighting for health policies.

“The principles for which Nelson Mandela fought urge us to pursue a policy of cooperation and partnership in sharing knowledge, science and resources,” Dr. Zemni said. 

Continuing the work 

Dr. Rees also emphasized the importance of seizing this moment to reimage global public health and uphold its sustainability.

“What we need now is action. We need good science and evidence-based policies so we can address the needs of all people, including the most vulnerable,” she said.

Dr. Tedros Adhanom Ghebreyesus, World Health Organization (WHO) Director General, also urged all of the recipients to continue their work towards a healthier and fairer world.

“At a time when the world faces many challenges, each of you is an inspiration and a reminder of the progress that can be made to improve health and well-being for all.”

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Look inside, not at your competition: Google CEO Sundar Pichai advises

In an interview at the Code Conference in Beverly Hills early this week, Google CEO Sundar Pichai retorted to a question about competition in artificial intelligence stating clearly that it’s not always the competition but lack of focus within that leads to failure.

“I have always held the view that you tend to go wrong by focusing too much on competition. Big companies, particularly, fail because they stumble internally.”

In a well-connected world, companies are often struck in their plans based on the capabilities and pursuit of their competitors than what their own assessment is. Almost every business ends up paying more attention and time about the competition than it should, which is detrimental, he elaborated.

He reiterated that big companies also fail because they make bad decisions or fail to execute decisions on time. While competition remains to be watched, it should not leverage on your own plans and future prospects. Instead, it should help you revamp inside and be prepared, he suggested.

Sundar Pichai on competition and “Dharma”

“You want to be aware of everything that is going outside. But at the end of the day, your success depends on your execution,” he reminded, which means not to be naive or ignorant of happenings around you but focus on your job first. Your job is to deliver whatever it is you do.

Here, people familiar with Hindu holybook ‘Bhagavad Gita’ can infer that Pichai was referring to Indian philosophy that a person’s “Dharma” is to do his job sincerely regardless of results or rewards. At a broader level, it encompasses ideas such as duty, rights, character, vocation, religion, customs and all behavior considered appropriate, correct or morally upright, but in this context, it entails doing one’s job properly.

Since nobody knows from where the competition might come, Pichai advised companies to focus on serving customers better and at the same time take a note of the competition. “Look, I think–the thing about being in tech is competition comes from nowhere. None of us were talking about TikTok three years ago,” he reminded the audience at the code conference.

His advise remains simple — focus on what you can control.