The Ministry of Information and Broadcasting has appointed noted lyricist, writer and communications strategist Prasoon Joshi as the Chairman of Prasar Bharati, the country’s public service broadcasting body.

Joshi brings with him a wide creative and professional canvas, spanning literature, advertising, cinema and public messaging. Recognised for writing that blends cultural depth with contemporary relevance, his work across film lyrics, brand campaigns and social narratives has consistently resonated with diverse audiences.

Welcoming the appointment, Union Minister for Information and Broadcasting Ashwini Vaishnaw described Joshi as a rare creative voice whose work reflects Indian ethos while earning global recognition. He expressed confidence that Joshi’s leadership would infuse Prasar Bharati with renewed direction and creative vitality.

Prior to this role, Joshi served as Chairperson of the Central Board of Film Certification since 2017, where he navigated the balance between artistic freedom and regulatory oversight. His earlier corporate tenure includes leading McCann Worldgroup India as CEO and heading its Asia Pacific operations. He is also associated as a trustee with the Indira Gandhi National Centre for the Arts.

His appointment comes at a time when public broadcasting is undergoing rapid technological shifts and adapting to changing audience behaviour, placing renewed emphasis on digital engagement and content innovation.

About Prasar Bharati

Formed under the Prasar Bharati Act of 1990 and operational since 1997, Prasar Bharati functions as India’s autonomous public broadcaster. It operates through two key arms: All India Radio, one of the world’s largest radio networks reaching audiences across regions and languages, and Doordarshan, which delivers news, education, entertainment and cultural programming nationwide.

The organisation has also expanded its digital presence with its OTT platform, Waves, aimed at strengthening free-to-air digital broadcasting.

With an extensive terrestrial and digital network, Prasar Bharati continues to play a central role in delivering credible information, promoting cultural continuity and ensuring inclusive access to public service media across India.