Apple’s latest iPhone 17 series has drawn record pre-orders in India, outpacing demand for earlier models, even as the company raised prices and expanded its product range.
According to retail sources, the surge has been driven by strong interest in the iPhone 17 Air with its titanium frame and lighter design, alongside the higher-end Pro and Pro Max versions. Buyers in urban markets have also shown a clear preference for models with larger storage capacity, despite higher price points.
The base iPhone 17, with 256 GB storage, has been priced at ₹82,900. Apple has increased the minimum storage across the lineup, a move seen as balancing higher costs with added value for consumers.
To meet rising demand, Apple has stepped up its local presence by opening two new company-owned outlets in Bengaluru and Pune. These add to its flagship stores in Mumbai and Delhi, besides a wide network of premium resellers across the country.
The company is also scaling up production in India as part of its broader diversification strategy to reduce dependence on Chinese manufacturing hubs. Under the ‘Made in India’ initiative, more units of the new iPhone series are being assembled locally, positioning India as both a consumption hub and an emerging export base.
Analysts said the strong pre-order response highlights India’s growing importance to Apple’s global growth strategy. While premium pricing could limit adoption beyond metros, industry experts note that the brand’s aspirational pull remains strong among Indian consumers.
Strategic Shift to India?
Apple’s iPhone 17 series has recorded strong pre-orders in India, with demand surpassing earlier models and prompting the company to accelerate its retail and production plans in the country. The response has been particularly strong for the iPhone 17 Air, which features a titanium frame and lighter build, as well as the higher-end Pro and Pro Max versions.
The entry-level iPhone 17, priced at ₹82,900 with 256 GB storage, marks a shift in Apple’s pricing strategy. By raising base storage across its lineup, the company has sought to offset higher price tags while appealing to urban buyers who prefer larger-capacity devices. Analysts said that the strategy, though costly, is resonating with India’s affluent middle-class consumers.
To strengthen its retail presence, Apple has opened two new company-owned stores in Bengaluru and Pune, expanding beyond its Mumbai and Delhi outlets and a wide premium reseller network. At the same time, Apple is scaling up local assembly of its newest devices, making India a critical hub not just for sales but also for production.
Supply Chain Diversification
The shift reflects Apple’s broader effort to diversify away from overdependence on China, where rising labor costs, U.S.-China tensions, and supply-chain disruptions have complicated operations. India, with its growing skilled workforce, government incentives under the “Made in India” program, and expanding consumer base, has emerged as a natural alternative.
For global markets, the change has two implications. First, it reduces Apple’s supply-chain risk by balancing output between China and India. Second, it positions India as both a large consumer market and an export base, with assembled iPhones expected to ship from India to Europe and other regions.
For U.S. investors, Apple’s India shift is a sign of how geopolitics and consumer demand are reshaping the future of one of the world’s most valuable companies.
iPhone 17 Pre-Orders Surge In India As Apple Expands Stores And Production added by Srinivas Chakravarty on
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