The announcement of Election Commission of India on State Assembly Elections in five States on 4th January, 2017 has gone viral reaching 21 lakh people on social media within 24 hours, achieving widest possible outreach of information on the election schedules and other ECI guidelines for citizens.
The combined effort made by Press Information Bureau (PIB) and Ministry of Information & Broadcasting (MIB) to use Social Media (SM) Platforms like Facebook, Twitter and YouTube, coupled with the live-streaming of it on YouTube channel, and on the Facebook Pages of PIB, MIB and Facebook India proved successful with tweets going LIVE.
The actual figures of the reach of the information on the ECI Press Conference as on 7:00 PM, on 4th January, 2017, showed a total of 22 tweets, 5 Facebook and 1 YouTube posts on Ministry of Information & Broadcasting platform. On Facebook, the 5 posts reached over 5.24 Lakh people, with 1,219 Likes and 140 Shares. The ECI press conference was also Live-streamed on Ministry’s Facebook page, which received 12,000 views and reached over 4.95 Lakh people.
Also, a total of 55,127 Impressions were achieved for the 22 tweets made from MIB handle and these were re-tweeted 1,448 times and 550 favourites were received. Further, the Live Stream of the ECI Press Conference on YouTube got 1,700 views.
Among PIB’s social media accounts, a total of 68 tweets and 10 Facebook posts were made on Assembly Election Schedule. The Facebook posts achieved a total reach of more than 29,700 people, 167 Likes and 46 Shares, while PIB’s tweets resulted in 6.5 lakh impressions (views), 4,140 retweets and 951 favourites. The live-streaming of the event on PIB’s Facebook page has reached 3.04 lakh people and fetched more than 800 views.
In addition to the above platforms, the ECI press conference was live streamed for the first time on two Facebook pages, namely Facebook India and Government, Politics and Non Profits, which collectively received a massive response with more than 1 Lakh video views and reached over 13 Lakh people on Facebook. The Facebook Live Stream received 6,400 likes and 624 shares. (Figures as on 7:00 PM, 4th January, 2017)
On Twitter, Top Trending Hashtags throughout the day were #ElectionCommission, #AssemblyElection, Manipur & Goa, 5 States, Phase2, Uttarakhand and Model Code of Conduct. The maximum potential reach was achieved on the hashtags #ElectionCommission and #AssemblyElection of about 21.2 crores and 20.1 crores of people respectively.