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Ola Electric, led by Bhavish Aggarwal, continues to witness a decline in its market share within the Indian electric vehicle (EV) sector. In September, the company’s share dropped further to 27%, impacted by intensifying competition and issues surrounding its service centers.
According to data from the government transportation portal Vahan, Ola Electric sold 24,665 e-scooters in September, a decline from the 27,587 units sold in August. The company’s market share, which had already fallen to 31% in August, has seen a consistent downward trend due to increasing pressure from competitors like TVS Motor and Bajaj Auto.
Both TVS Motor and Bajaj Auto gained ground in September, further closing the gap with Ola. Bajaj Auto registered 19,103 units, up from 16,789 in August, while TVS Motor saw an increase to 18,084 units from 17,649 units. Ather Energy also experienced growth, with sales rising to 12,676 units in September compared to 10,980 units the previous month.
The intensifying competition is partly driven by the launch of new models from Ola’s rivals, which are priced competitively against Ola’s offerings.
In addition to losing market share, Ola Electric’s stock has struggled, currently trading around ₹100 — a significant drop from its all-time high of ₹157.40, representing a 38% decline. The stock has fallen in nine of the last 11 sessions, reflecting the challenges the company is facing.
Reports indicate that Ola’s flagship S1 series e-scooter has been plagued by problems, including hardware malfunctions, software glitches, and a shortage of spare parts, leading to delays in service. Market analysts point to rising competition and persistent service-related issues as key factors behind the company’s volatility.
Trade analysts have also noted that Ola Electric’s stock is currently loss-making and trading at high valuations, contributing to its instability in the market.
