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As the demonetisation laid bare the difficulties of rural India not matching the urban centres in banking and payment technology, the Indian government has decided to pitch for a campaign provide information, education and communication, holding camps for transiting to the digital mode of payment.
Among the series of measures undertaken include incentives to the district administration which will give a boost to cashless digital payment systems across the districts, talukas and panchayats.
NITI Aayog has prepared a blueprint of incentives for the campaign for the district authorities and administration which include include incentives for digital payments for day-to-day financial transactions like buying or selling of goods and services, transferring money etc.
NITI Aayog will provide logistic support for outreach activities at these three levels in the form of the seed money of Rs.5 lakh per district administration to enhance the seeding of Mobile and Aadhar numbers to the bank account, issue of Rupay cards wherever necessary, issue of PIN, downloading of app and finally achieving two successful transactions.
The top ten best performing districts will be awarded the Digital Payment Champions of India award.
The first 50 Panchayats which go cashless will be awarded Digital Payment Award of Honour
The five digital payment systems are –
1.Unified Payment Interface, UPI
2.USSD (*99#banking)
3.Adhar Enabled Systems
4.Wallets &
5.Rupay/Debit/Credit/Prepaid Cards
The Hindi/English version of the brochure is made available on the website- www.niti.gov.in/conetent/digital-payments and NITI Aayog has put up the entire sets of creative material – presentations/posters and FM radio spots/ films on its website – www.niti.gov.in/conetent/digital-payments.
In addition, Common Service Networks are being mobilized in going cashless and the Ministry of Electronics and Information Technology has announced cash incentive of Rs.100 for every merchant enabled to transact digitally. Two resource persons have been provided in each district collectorate to co-ordinate the CSE in each district.
NITI Aayog has also solicited the feedback on the challenges being faced by them, the solutions thereof and the manner in which they can be supported.
