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Facebook, owned by Meta, has been loosing its rank among the Top 10 apps on the US App Store in 2022, said a report by TechCrunch.
An analysis of iPhone App Store data shows young consumers are easily shifting to newer social networks such as TikTok and now BeReal, leading to Facebook’s loss of its rank in the App Store’s Top Charts, said the report.
Last year, Facebook only fell out of the Top 10 free iPhone apps in the US seven times but in 2022, it has already reached 97, indicating that Facebook may be losing ground fast as new apps push their way into the App Store’s top rankings.
Facebook’s app fell out of the App Store’s Top 10 apps just six times during the first half of 2021. In the first half of 2022, however, it has dropped out of this grouping a total of 59 times, per data provided to TechCrunch by app intelligence firm Sensor Tower.
It even once stayed out of the Top 10 for as long as 37 consecutive days in 2022, the firm noted, up from just two consecutive days in 2021.
Another analysis by data.ai, formerly App Annie, also reported similar findings but the number has been put at 4 times drop out of the Top 10 on iPhone in the US in 2021, compared with 110 days in 2022 so far.
April was Facebook’s worst month so far, as the app’s rank fell into the 30s on April 18, and then reached as low as No. 44 on April 21, when BeReal was climbing the App Store’s Top Charts, breaking into the Top 5.
As of now, BeReal is the No. 1 non-gaming app on the US App Store.
