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E-commerce major Flipkart witnessed record number of shoppers at 1.6 million users per second the moment it opened the ninth edition of its ‘Big Billion Days 2022’ festive sales on Friday.
Attributing the huge rush to its opening to shoppers from tier 2 and smaller cities, the number of Flipkart Plus customers using Early Access saw huge rise from its last year’s record, said the comnpany.
Electronic devices such as laptops, smartwatches and true wireless wearables saw the highest demand, while makeup and fragrance category floowed next. The groceries too saw a significant rise in customers, said the company in a statement.
“This year’s event is special for many reasons, like the growing strength of our seller and partner ecosystem and the innovations that have enabled access to greater inclusivity and affordability for consumers,” said Manjari Singhal, Flipkart’s Senior Director of sales.
Shopsy, the e-commerce platform by Flipkart for Bharat, drew a majority of customers from tier 2 cities and beyond and the number of kiranas partnering with Flipkart for the festive sales deliveries grew from 27,000 in 2019 to 2 lakh in 2022.
The company is expecting a sales pitch in the first festive week to touch $5.9 billion this year and predictions are at $11.8 billion worth gross merchandise value (GMV) during the entire festive month.
