Look inside, not at your competition: Google CEO Sundar Pichai advises

In an interview at the Code Conference in Beverly Hills early this week, Google CEO Sundar Pichai retorted to a question about competition in artificial intelligence stating clearly that it’s not always the competition but lack of focus within that leads to failure.

“I have always held the view that you tend to go wrong by focusing too much on competition. Big companies, particularly, fail because they stumble internally.”

In a well-connected world, companies are often struck in their plans based on the capabilities and pursuit of their competitors than what their own assessment is. Almost every business ends up paying more attention and time about the competition than it should, which is detrimental, he elaborated.

He reiterated that big companies also fail because they make bad decisions or fail to execute decisions on time. While competition remains to be watched, it should not leverage on your own plans and future prospects. Instead, it should help you revamp inside and be prepared, he suggested.

Sundar Pichai on competition and “Dharma”

“You want to be aware of everything that is going outside. But at the end of the day, your success depends on your execution,” he reminded, which means not to be naive or ignorant of happenings around you but focus on your job first. Your job is to deliver whatever it is you do.

Here, people familiar with Hindu holybook ‘Bhagavad Gita’ can infer that Pichai was referring to Indian philosophy that a person’s “Dharma” is to do his job sincerely regardless of results or rewards. At a broader level, it encompasses ideas such as duty, rights, character, vocation, religion, customs and all behavior considered appropriate, correct or morally upright, but in this context, it entails doing one’s job properly.

Since nobody knows from where the competition might come, Pichai advised companies to focus on serving customers better and at the same time take a note of the competition. “Look, I think–the thing about being in tech is competition comes from nowhere. None of us were talking about TikTok three years ago,” he reminded the audience at the code conference.

His advise remains simple — focus on what you can control.