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In a strategic move that underscores the intensifying competition in the artificial intelligence (AI) chip sector, Advanced Micro Devices (AMD) is set to unveil a new lineup of AI processors during an upcoming data center event in San Francisco. This announcement aims to strengthen AMD’s position as a formidable supplier of AI chips in a market that has been predominantly led by Nvidia. The event, scheduled for Thursday, is anticipated to feature details on AMD’s MI325X chip and the next-generation MI350 chip.
The MI350 series is designed to directly compete with Nvidia’s Blackwell architecture, promising enhanced computing power and memory capabilities. This development marks a significant effort by AMD to disrupt Nvidia’s market dominance in the AI chip landscape. AMD first introduced these chips at the Computex trade show in Taiwan in June, with plans for a release in the latter half of this year and into next year.
In addition to the AI chips, AMD is expected to unveil new server central processing units (CPUs) and PC chips that incorporate enhanced AI computing capabilities. This initiative illustrates AMD’s dedication to advancing AI technology and responding to the increasing demand for AI-driven solutions across various sectors.
AMD’s current MI300X AI chip, launched late last year, has experienced a swift uptick in production to meet growing market needs. In July, the company raised its AI chip revenue forecast for the year to $4.5 billion, up from a previous estimate of $4 billion, driven by substantial demand for the MI300X, especially in the realm of generative AI product development.
Market Competition
Despite AMD’s aggressive strategy, analysts suggest that its new product launches are unlikely to significantly impact Nvidia’s data center revenue, given that the demand for AI chips far outstrips supply. AMD is projected to report data center revenue of $12.83 billion this year, according to LSEG estimates, while Nvidia is expected to achieve a staggering $110.36 billion in the same segment. Data center revenue serves as a critical indicator of the demand for AI chips essential for developing and running AI applications.
The competitive landscape for AI chips has been evolving rapidly. Intel, another key player, recently announced its next-generation AI data center chips, the Gaudi 3 accelerator kit, which is priced around $125,000—substantially cheaper than Nvidia’s comparable HGX server system. Meanwhile, Nvidia continues to innovate with its next-generation AI platform, the Rubin platform, slated for release in 2026. This platform will succeed the Blackwell architecture, which has been highly sought after and is expected to remain sold out well into 2025 due to robust demand.
AMD’s Move Toward AI
AMD’s CEO, Lisa Su, has expressed a clear vision for the company’s future, emphasizing that AMD is not seeking to be a niche player in the AI chip market. This statement reflects the company’s ambition to solidify its presence as a major contender alongside established leaders like Nvidia and Intel.
As the AI chip market becomes increasingly competitive, AMD’s upcoming announcement is likely to further fuel this rivalry. With AI technology continuing to evolve and the demand for AI-powered solutions expanding, the market is poised for more innovations and strategic initiatives from industry giants. This dynamic landscape highlights the relentless pursuit of technological advancement in the AI chip arena.
