Apple has finally unveiled its iPhone 8 and iPhone 8 Plus (PRODUCT) RED Special Edition, the new generation of iPhone in a comlete red finish, sporting glass enclosure, with a matching aluminum band and a sleek black front.
The special edition (PRODUCT) RED iPhone will be available online in select countries and regions beginning Friday, April 13.
Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio, which will be available beginning tomorrow. Crafted from specially tanned and finished European leather for a luxurious look and feel, the new folio joins other (PRODUCT)RED devices and accessories available for customers to purchase.
A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.
Since partnering with (RED) in 2006, Apple said it has donated more than $160 million to the Global Fund, becoming the organization’s largest corporate donor.
Greg Joswiak, Apple’s vice president of Product Marketing said, “iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos.”
“The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies,” he noted.
iPhone 8 and iPhone 8 Plus feature a glass and aluminum design made with the most durable glass ever in a smartphone, Retina HD display, A11 Bionic chip and are designed for the ultimate augmented reality experience. iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture portraits with a shallow depth of field effect in five different lighting styles.
Pricing and Availability
iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models starting at an Apple retail price of $699 (US) from apple.com, the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers.
Both special edition models are available to order beginning Tuesday, April 10 after 5:30 a.m. PDT, and start delivering to customers and arriving in stores in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, the UK and US on Friday, April 13. Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other countries and regions will follow later in April, with Chile, Colombia, India, Israel, Turkey and other countries and regions following in May.
The new (PRODUCT)RED iPhone X Leather Folio will be available from apple.com, the Apple Store app and Apple Stores for $99 (US) beginning tomorrow, and joins other (PRODUCT)RED products including Beats Solo3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker and accessories for iPhone, iPad and Apple Watch.
Through Apple’s iPhone Upgrade Program, customers in the US can get the special edition iPhone, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com, the Apple Store app and Apple Stores in the US with monthly payments starting at $34.50 (US) for the iPhone 8 64GB model.
Every customer who buys iPhone 8 or iPhone 8 Plus (PRODUCT)RED Special Edition from Apple will be offered free Personal Setup in-store or online.